Online shopping has experiences tremendous growth over the last few years. In the past, people were very cautious about making online purchases mainly because of the purposes of safety. Today, more people shop online that in any other way. There is everything you might need on the internet. There are many types of ecommerce;
1. Business to business
This has existed for some time. It is estimated that at least 90% of all internet transactions are of these kind. Business to business makes it possible for automated transactions between businesses for efficiency. It is also referred to as EDI, (electronic data exchange).
2.Business to consumer
This type is constantly growing as more and more people are adapting to online shopping. There are popular sales websites that make a lot of money form internet sales. Business to consumer is basically the selling of services and products directly to the consumer. These products and services are not necessarily virtual or intangible, as most of the transactions that take place over the internet involve tangible products.
3. Consumer to business
This is a reverse of the business to consumer type. In the consumer to business, the consumer offers services and gods which the company pays for. A great example of this kind of internet sales is the free lance jobs, affiliate marketing and conducting online polls for various companies.
4. Business to employee
This is where businesses offer their employees services and products through intranet. This is mostly used to automate work processes related to the employees of the company. Examp0les of business to employee is re3ward and offer programs for employees and the management of employee’s online insurance policies.
5. Consumer to consumer
In this kind of internet selling and buying, there is a third party whose job is to act an s a link between the two consumers. A good example of consumer to consumer is online auctioning because one consumer will sell up a sale of services or goods and another consumer bids to win the services and goods on offer. The third party will charge a fee for the services offered to the seller consumer but they are not connected in any way to the auction.
The benefits of internet selling and buyingWith this kind on online shop, you are guaranteed that your services and products are availed to clients al day everyday. Online stores do not close for breaks or holiday thus you are guaranteed continuous business growth.With internet selling and buying, you are guaranteed that your products are available to people all over the world through the World Wide Web. All any buyer needs is internet connection and they can purchase anytime they want from anywhere in the world.You are guaranteed fast and reliable service as all online transactions are instant. Communication is done easily and very fast.This is a very cost efficient way of selling services and goods. It is way cheaper as compared to other ways of opening and running businesses as in other off line businesses, you would have to hire, marketers, middlemen and staff.You are guaranteed fast and accurate transactions as they are electronic, the chances of errors are minimal as compared to transactions conducted by human beings.Read More
Online shopping has revolutionized the purchasing behaviour of every consumer in ways that old fashioned entrepreneurs never imagined possible. Fortunately, buying an item from the Internet is not as complicated and daunting as most people would think, as a local company will now dicuss. All it takes is a keen eye to distinguish the scammers from legitimate stores, and knowing what are the best payment portals.
How are Payments Made Online
Virtually, every e-commerce website accepts credit cards as the primary source of funds. The merchant would then need to collaborate with a bank. Payments are sent via gateways where the website and the bank are connected.
The buyer should enter necessary credit card details in a form. These details will be sent to the portal which automatically accept or reject the transaction. If the details have been verified and accepted, the money is transferred from the client’s account to the merchant’s.
Three Types of Payment Gateways
A payment portal can only be the best when it satisfies both the needs of the store and the buyers. There are usually three options:
1. Application Programming Interface or API – Generally serves as the best option as it conceals the payment gateway website. It is convenient in the sense that clients no longer need to hop from one website to another in paying. But it can be scary as the transactions are not seen by the customer. However, this type of payment portal requires little work for both the merchants and their clients.
2. Third party payment gateway – In this setup, the payment process starts with the checkout process from the shopping site, and finishes in the payment gateway page. This can be the simplest means of paying in some instances, but it can be unsettling for the customer – a drawback in the part of the merchants as they can probably lose few of their sales. Then again, there are third party payment portals that are customized to address these issues.
3. Integrated payment portals – Paypal and 2Checkout are currently the most popular forms of this gateway. This system eliminates the need of the merchant to create an account from the bank. As such, it can give an easy start to fledgling online entrepreneurs. The fees are generally heftier for this integrated service, but its simplicity works well in the part of the shop owner.
Characteristics to Look for in a Payment Portal
Multiple payment options – this particular feature improves the efficiency of a business in handling wider range of tasks. It allows the clients to pay for the items they bought from a method of their choice.
Efficient customer support – it is imperative that the payment portal provides 24 hours technical support and assistance. In cases of mishaps or doubts, there should be a way to communicate with a reliable representative regardless of the customers’ location.
Fraud protection – having a feature that can track transactions is vital in cases of unauthorized use oRead More
Achieving a web presence has become an important investment for almost every business. This can be attributed to the convenience experienced when one places their enterprise online. It is cost effective and has better gains compared to a conventional shop on the streets. For maximum profits, you need a well designed website to get the required attention from online customers. Here are some tips which you can use to find a reliable web designer.
Recommendations come first. If you have a family member or friend who has successfully set up an e-commerce website, you can ask them to recommend the best firms. Alternatively, you can also conduct an online search which gives you a wide array of options. By reviewing each firm’s portfolio, it becomes easier to find one which suits your needs; some firms will allow you to view websites they have designed for other clients in the past which is important just in case you have doubts.
Apart from delivering good web design services, the firm you select should be capable of meeting your deadlines. A web designer who delays your work can cause frustrating inconveniences which might have devastating financial implications. By reading testimonials from clients who have hired the firm prior to you, it becomes easier to know if you can count on the web designer for good work done in time.
Cost is another of the factors which should be put into consideration. Some people tend to believe that the best services are the most expensive which is not necessarily true. Although you do not expect high quality services to come at a cheap price, a good web design firm is expected to charge considerable fees. Compare quotes from different providers to find one who offers reliable services at the best price.
For convenience, it is appropriate to select a firm which offers a number of the services required by online marketers apart from design. These include seo, web hosting, website maintenance and viral marketing. Getting all of your e-commerce requirements from one provider is cost effective; you stand at a chance of getting discounts by subscribing to two or more services. Besides, the firm treats you as an important client which gives you a guarantee of the best services.
As a marketing strategy, you need a unique website which increases your chances of getting more traffic. To achieve this, you should opt for a firm which has experienced web developers. An adept developer has the creativity needed to come up with a unique design which relates well to your business niche. Website templates are cheap but not preferable especially where you expect to draw profits from a website.
Lastly, the firm should have good customer care services. An easy way to connect to your provider is needed each time you have a problem with the website. If prior clients have negative views about a firm’s customer care services, you should probably avoid it to keep away from inconveniences which lead to financial losses. Remember precise instructions will be needed by the web designer if you expect them to deliver a great website.Read More
The World Wide Web has become quite an important source of all types of information in this modern age and time. It is more so like a superhighway channel where people can access information via the internet. Many people are able to access it and enquire what they want. It is in this light that any interested person should be able to know how to build effective, usable, and accessible web forms. This has become quite a concern since the World Wide Web needs to be constantly updated with information as well as upgrade its current version. This therefore calls for web developers to be quite creative and innovative. This issue presents itself simply because many people are enquiring from the World Wide Web and there is the need to have an efficient system.
The advancements in the field of technology can be related to the discovery of the World Wide Web and as technology advances so does the web. Accessing the web is at times difficult especially if there is poor network coverage in one’s locality. Having an accessible, usable and an effective web is actually a tough call. It calls for highly skilled wed designers and other professionals such as computer scientists to accomplish this task. All this professionals have to work hand in hand in order to meet these requirements. However, web forms can be created by anyone regardless of their level of skill. This is simply because no coding is involved in this task .One can create web forms which include event forms, contact forms or even surveys.
One ought to know the proper way of creating web forms as well as the requirements involved in performing this task. The first requirement is to define the utility of the web form. The type web form design that chooses should be distinct for example a sign up or login web form should be different from another utility such as an online coupon ordering services. Another important thing to note is that one should try to reduce the user requirements to a minimal in order to accommodate quite a number of users for the utility. One also has to make the web form as simple as possible so that modifying it becomes easy and less complicated. One can use java or php programming languages to develop a usable web form.
The question how to build effective, usable, and accessible web forms should by now be less of a concern. Web forms have enabled people to be able to advertise their businesses quite easily as well as run online businesses. It is thus advisable to come up with a catchy and intuitive interface, which can be easily designed with any web design software. This is quite important especially for those people marginal areas where software access can be a daunting task. Another important aspect to put into account while developing web forms is that they should be user friendly. It is also important make the user’s content with one’s web form.Read More
Twitter, as one of the most popular micro-blogging services, provides provides a platform to allow users to post text messages known as tweets to update their followers with their thinking, findings and comments on some topics. Today, website are beginning to seriously integrate Twitter into yourr website operations.
Can Twitter Really Help Your Website Rankings in Google?
Research shows that URLs receive a significant increase in Google rank when they are shared on Twitter. For years, the SEO world has questioned the valuable of tweets in rankings, and whether the number of tweets about your website has an impact on your website rankings in Google. Below are 6 steps to optimize Twitter to increase website rankings in Google:
- Include Keywords In Bio:
Don’t riddle this ‘about’ section with industry keywords, keep in mind that search engines always display your twitter bio in the links’ description on the results pages, so make it attention grabbing.
- Create a Special Subset of Keywords:
While your website should have a set of keywords that is rated for all those keywords can not be translated easily to twitter more – especially if they are long. Analyze your keywords through various tools, and choose a smaller subset of keywords specifically for Twitter. Use your keyword phrase everyday day in your tweets to help increase your ranking.
- Make Twitter Handles spam-free:
Many spammers have Twitter handles, which include a set of numbers (eg, @ name546789). When Google’s algorithm scans links on Twitter, which often ignores such usernames as there is no way to differentiate between what is real and who is not.
- Build Your Reach:
This may sound obvious, but gaining many followers, with followers of high quality is essential for SEO goals. In an interview with Google and Bing the two companies said their algorithms to verify the authority of all the contents of user tweets. “We do not calculate and use of authorship,” a Google representative.
- Keep Tweet Lengths In RT Safe Zone:
To ensure that your SEO keywords ready to not be deleted when a user shares via your tweet “RT @ username,” you need to make sure tweets are a solid 10-20 space characters to legs. If the danger of losing their keywords is not convincing enough, the data show that the tweets of 120-130 characters also have the highest rates (CTR).
- Create Your Own Inbound Links:
Now is the time to make your content rather remarkable that other influencing factors are retweet. Google and Bing shared that representatives of the search engines will register the value of authority figures twitter and correlate it with the value of the bond issued. So search engines are looking at the number of followers a user who retweets your content has to give the correct value retweeted link important.
The Bottom Line:
Can twitter really help your website rankings in Google? It is an important question that will make you curious to try and explore. Of course, there are so many factors at play here, but our research has surely found that there is a relation between number of tweets and Google rankings.Read More
There are a lot of people that have been wondering how Facebook can help with their SEO. Many people think that Facebook doesn’t really help their SEO, but it happens to be one of the few things that is actually very effective. We are all aware on how difficult it is to build up ones SEO, but Facebook can be very powerful as long as you know what to do. Once you learn the basics and how it all works, you can easily be able to benefit from it.
How Important Is Facebook To Your SEO?
Since Facebook has a great page rank, any website or URL that you place on that site gives it a quality back link. Back links are a very important part when it comes to ranking your SEO (Search Engine Optimization). Not only will Facebook help your SEO, but it will also help develop traffic on to your site. Facebook is well known for having more than five hundred million active users, meaning if you could just get a tiny percentage of those people on to your website, you will be able to gain much more business to your site. Facebook is the most popular social networking site in the world, as everyone is online every second.
The Benefits To Using Facebook For Your SEO.
The main benefit to using Facebook to build up your SEO is that it is very easy to do. You can simply make a Facebook fan page in just minutes. Let’s just say you had one thousand people on Facebook to like your fan page, you should expect for your website to instantly gain more attention. If all of the people who liked your fan page had about five hundred friends, then 500,000 will see your fan page. The more activity your fan page is, the more people will find out about your website.
Do People Use Facebook For Their SEO Now?
There are a huge amount of people that are and have taken advantage of Facebook to build up their SEO, as so many people know how much they can benefit through the social networking website. Although there are plenty of people that use Facebook for this matter, it’s doesn’t mean your fan page will not get noticed. Until now, people are creating Facebook accounts, meaning there is also more opportunities to get people to like your fan page. Facebook is probably the best and smartest ways to get decent back links, which is why you should consider making use of the site.
With the amount of people that are on Facebook, you should expect to have it benefit your website. It is very simple and easy to use Facebook to help your website, because all you need to do is open a couple fan pages. In time, a lot of people will be able to learn about what your website is offering and how they can benefit through whatever your selling. Facebook has been proven to be powerful for years, and it is only going to get better.Read More
It is indeed true that the use of flash on a website has been a major issue for a long time now. Mainly because it usually impacts negatively on SEO (search engine optimization). This fancy feature enables a web master to do all kinds of flashy and rather impressive things on their website but at what cost? Some would enquire whether with all the technological advancements over the years, there must have been a change. Many continue to wonder and ask the question; can we still use flash on our websites?
There has been much talk about the developments by Adobe that are said to enable search engine robots to scan a site with flash features better the situation should have improved by now. Actually the truth is that the Adobe developments still requires a lot of work and further development before they can able full search engine robot access to a site using flash. And so using flash is allowing your site to be penalized in terms of highly targeted traffic from search engines.
Actually there are a number of things you will need to do to ensure that even with flash your site still gets the proper attention it deserves from search engines. The most common and effective way of doing this is create separate HTML pages. They will have to be separated completely from your flash pages complete with different URLs. What you can then do is ensure that each HTML page deep links to the relevant flash movies. This has proven to be capable of attracting the attention of search robots.
The bottom line is that you should always try as much as possible to limit the use of flash. And you still insist on using certain elements of flash then you need to make a huge effort to wrap the flash elements into your HTML page as much as possible.
You also need to include links to the other pages within your flash file. This dramatically increases the chances of the search robots finding them and thus indexing the links and the content that they point to on your page.
Although using frames is considered outdated there are those who still use them alongside flashes with abandon. This is a mistake because frames make it extremely hard for search engines to index links and the content on your website. You should realize that a web page that has frames no longer consists of one file but three. In fact what you need to do is avoid frames anywhere and everywhere on your web page and site.
While it is true that Flash together with Ajax and Java Script provide for uniquely entertaining situations and experiences for human web visitors, they are a nightmare for web crawlers and search engine robots. And so in asking the question; can we still use flash on our websites you will need to quickly add another question; is it really worth losing all that potential traffic to your site? Mostly the answer will be a resounding NO.Read More